We recently had the opportunity to dive into a photoshoot for one of our ongoing projects—a unique experience not always afforded to graphic designers. Typically, we receive edited or nearly perfect photos and text from clients, but spending an entire day at a photoshoot is a rarity for us. The day unfolded seamlessly, with the end product turning out to be fantastic, making it a tough call to choose among the excellent images. A few practices we implemented played a significant role in achieving this outcome, and we're eager to share them with you in the hopes that they prove beneficial for your projects as well.
Navigate the Creative Chaos:
During a photoshoot, elements like props, products, lighting, models, and equipment can create a potentially chaotic environment. Stay focused on your project's essence, envisioning the story you want to tell through seamless integration of photos with text and typography. Effective communication with the photographer is vital for synchronizing the creative narrative, starting the dialogue well in advance and reaffirming it just before the shoot.
Infuse Brand Identity into Every Frame:
Keep the visual identity of the organization in mind throughout. Integrate it into photos by considering color palettes and photo style guides from the corporate branding manual. Discuss these elements with the photographer during the shoot to ensure alignment with the client's brand, guiding both you and the photographer to stay true to the brand's essence.
Let the Photographer Take the Lead:
Empower collaboration by allowing the photographer creative control. When there's a clear understanding of the project, stepping back and letting the photographer call the shots can bring a fresh perspective and capture unexpected moments. This collaborative dance fosters mutual trust, encouraging fluid communication and the emergence of innovative ideas, resulting in a final product that beautifully blends design and photographic expertise.
With these practices in mind, designers can craft a robust collaboration with photographers, yielding visually striking and impactful projects that genuinely resonate with the audience. Hone the craft of collaboration, and witness your creative visions spring to life in each frame.
We hope you enjoy these blog posts. We are creating and designing everyday and part of it all is learning what our clients and friends are looking for. Please send comments, ask questions, and suggest ideas for future topics.