Creating beauty and shine for all. Swarovski is always raising the bar when it comes to high-end precious jewelry and giftware. With a constant creative flow, Swarovski leads the way with what is fashionable and fun in a market that is always very competitive. Mirage Design was asked to help illustrate the spirit of Swarovski's creativity into the company's many marketing areas.
After clearly understanding the visual brand and working with their in-house marketing staff, Mirage began to design pieces that truly communicated the company's message. From invitations and packaging for Swarovski's exclusive Crystal Society events to full in-store displays around the United States we were able to capture the excitement of the products and increase interest in Swarovski's new ventures.
Scope of Work
In Store Signage
Point of Purchase Displays
Campaign Look & Feel
Shown: In store posters, point of purchase and packaging
Shown: Mothers Day in store displays
The Swarovski Star atop the tree at Rockefeller Center is beautiful and one of the top tourist destinations in New York City every year. To celebrate, the Swarovski store created a display in its store at the rink level. Mirage Design was asked to create the backdrop for the display that captured the star and the tree in the
Bay Cove Human Services
Ben Franklin Institute of Technology