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Swarovski Spring banner Mirage Design


Creating beauty and shine for all. 

Swarovski sets the standard for high-end precious jewelry and giftware, consistently pushing the boundaries of creativity in a highly competitive market. Mirage Design was brought on board to capture the spirit of Swarovski's innovation across the company's various marketing areas.

Working closely with the in-house marketing team, we gained a clear understanding of Swarovski's visual brand and began designing materials that effectively conveyed the company's message. From invitations and packaging for exclusive Crystal Society events to in-store displays across the United States, we were able to capture the excitement and glamour of Swarovski's products, generating increased interest in the company's new ventures. It was an exciting and rewarding project to be a part of.

Scope of Work

In Store Signage

Point of Purchase Displays



Campaign Look & Feel


Window Displays


Online ads

Print Ads

Shown:  In store posters, point of purchase and packaging

Shown:  Mothers Day in store displays 

Shining Bright

The Swarovski Star adorning the tree at Rockefeller Center is a breathtaking sight and a must-see for tourists visiting New York City each year. To commemorate this iconic symbol, the Swarovski store at the rink level created a festive display. Mirage Design was enlisted to design a backdrop for the display, capturing the essence of the star and tree in the store window. It was a pleasure to contribute to this celebratory showcase of Swarovski's creativity and innovation.


Bay Cove Human Services

Ben Franklin Institute of Technology

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