Institute of Technology
A message that is innovative, practical and career-ready. The mission of
the Benjamin Franklin Institute of Technology is to educate students for success right out of the personalized classes they provide. We took that message to heart when designing for this college and echoed their values from the recruitment materials to the banners and signage around the building.
Taking cues from the history of the school and images of it's diverse hard working students we created course materials, marketing campaigns, student information packets that made the college stand out among the other higher education institutes in the state.
Scope of Work
Financial Aid Folder and Inserts
Large Format Pieces
Social Networking Assets
Several Marketing Campaigns including: Print Ads, Digital Leaderboard Ads, Pandora Ads, MBTA Posters, Bus Advertisements, and Digital Signs.
Shown: MBTA Marketing Campaign pieces and outdoor signage
Shown: Benjamin Franklin Institute of Technology Career Guides
From classes to careers
Students at Benjamin Franklin Institute of Technology are driven to create strong careers right out of school. The college was built on this philosophy and the students want to see and hear the success stories that were built there. We designed the marketing materials to do just that, using infographics and informative narrative in quickly digestible text blocks. Right to the important information and straight to learning.